Alliance Aces

Ally Murtlow: How to Handle an Ecosystem in Hyper-Growth

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Synopsis

Handling a partner ecosystem is a complex undertaking on the best of days.  Handling a partner ecosystem as your organization is experiencing hyper-growth adds even more complexity. But the rewards for overcoming the challenges posed by this complexity are well worth the effort. Just ask today’s guest, Ally Murtlow, National Channel Director at Dialpad, a company whose channel team has increased over 400% since the beginning of 2020.  In this episode, we discuss:The interplay between rapid growth and alliance ecosystemsWhy everyone in Dialpad’s channel team has to be demo-certifiedHow hiring strategically has fueled Dialpad’s tremendous growth  Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Mi