Alliance Aces

The three stages of creating a robust partner ecosystem are start-up, scale-up, and scale-out. A start-up is going after joint accounts, scale-up is opening the door a bit more, and scale-out is really expanding. Which stage are you in? In this episode, we speak with Satish Shenoy, Regional Vice President, Strategic Technology Alliances & Partnerships at Blue Prism, about building a technology partner ecosystem that creates true innovation. In this episode, we discuss:Criteria for creating good sales-in opportunitiesCreative steps for co-selling3 stages for building a partner ecosystem to be proud ofIncentives, measurement, and higher ROI  Here are some additional episodes featuring other ecosystem leaders that might interest you: #97 Why Quality Always Beats Quantity in Software Ecosystems with Tom Roberts, Senior Vice President at the Global Partner Organization over at SAP#106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft