Alliance Aces

Whether it’s expanding to new markets or tackling crises…Everything is easier with the right partner by your side.Just ask Brian Allison, Vice President of Global Channels and Alliances at Snow Software, whose career has spanned everything from scrappy startups to leviathan corporations — and he has never seen one that couldn’t be improved by the right partners.Join us as we discuss:- How to categorize partners- The 3 C’s of a good partner- The challenges of scaling — and how partners help you overcome them- Why customer success is the key to partner successHere are some additional episodes featuring other ecosystem leaders that might interest you:- #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow- #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda- #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft