Think Business With Jon Dwoskin

Kevin Rogers spent years traveling the country as a stand-up comedian working the circuit with now-famous comics like Chris Rock, Louis CK, Billy Gardell and many more. After a decade performing comedy, Kevin retired from the road and married the love of his life. He also discovered a new professional passion – direct response sales copywriting. He spent ten years as a freelance copywriter, writing and chiefing the sales copy for high profile and insanely profitable product launches with the industry’s top producers. Things changed again when Kevin discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers as The 60-Second Sales Hook and released a book by the same name. The success of the book led Kevin to create Copy Chief, a private community-based forum and copy training center where talented copywriters partner with value-driven product creators and content providers to produce forward-thinking ad campaigns. After 12 years away from comedy, Kevin’