1mflourish's Podcast

Baby Boomers have always been a generation of innovators and entrepreneurs. In fact, according to the Small Business Association, there are over 33.2 million small businesses in the United States. And if you're a Baby Boomer, there's a good chance you're the owner of one of them.But as anyone who has ever run a small business knows, it's not always easy to find and keep customers. In fact, according to a recent study, 71% of small businesses say that generating new leads is their top challenge.So how can you make sure your business is able to find and keep its ideal customers?The answer may lie in understanding how the world has changed since you started your business. After all, the way people research and buy products and services has changed dramatically in recent years, thanks to the internet and social media. And while this can be a challenge for small businesses, it's also an opportunity.Today's consumers are used to being able to find information about pretty much anything