Purple Patch Podcast

It’s that time of the year. It’s the end of the racing season and the holidays are approaching quickly. Now is the time you might be considering upgrading your equipment, whether by adding on to your favorite frame or buying a brand-new bike altogether. The blizzard of information, potential or promised benefits, and the wide range of products on the market can leave you confused or frustrated with a purchase that simply isn’t right for you. Today on the Purple Patch Podcast, Ironman Master Coach Matt Dixon welcomes Chris Soden of IOG Bike Fitting to the show. With over 25 years in the cycling industry and an extensive background as a professional bike fitter and industry consultant, Chris shares his in-depth knowledge of custom and high-end bike sales and fittings to help you wade through some of the difficult decisions athletes and fitness enthusiasts of all levels face when considering a bike upgrade. Matt and Chris discuss five key elements and tips if you are contemplating or considering either upgrading