Christopher Lochhead Follow Your Different

On this episode of Christopher Lochhead: Follow Your Different, we go deep with one of my favorite people in Silicon Valley, Bruce Cleveland. Bruce Cleveland has had a career in Silicon Valley for over 40 years. And he's pretty much done it with building companies, technologies, categories, and brands, as well as working on and with some of Silicon Valley's best executive teams and entrepreneurs. He's been a successful investor. He's also a bestselling author. In fact, one of my favorite books is Traversing the Traction Gap, which he wrote. And I recommend it to all entrepreneurs. By the end of this dialogue, we hope you'll have gained radical new insights into how you can do legendary things in your life and career. Traversing the Traction Gap The conversation begins with a discussion of Bruce Cleveland's book, Traversing the Traction Gap. His best-selling book was praised by Silicon Valley insiders and many entrepreneurs for the information and insights it provided. Bruce shares that his reason for wri