Paschon Podcast With Brian Pasch

Join me and Derek White from e-Drive Auto to discuss his work to help dealers create an INTENTIONAL consumer direct car buying strategy that works 24x7 and generates high-quality, local trade leads. This is exactly what dealers should be focusing on compared to their half-baked and porly conversting trade messages on their own websites.  Derek will also be sharing his strategy at the Modern Retailing Conference (MRC) in November.  This will be a must-attend workshop for used car managers and general managers.