Visual Storytelling Today

In this episode, I chat with Sanjay Sarathy, VP Marketing at Cloudinary, a global powerhouse in providing comprehensive media asset management and automation for some of the world’s most recognizable and engaging brands. Throughout our discussion, we homed in on the opportunities that visual media – both images and video – present for capturing and retaining consumer attention. We discuss actionable best practices for managing visual assets in a fast-moving and hyper-complex digital environment, including a framework for evaluating the tradeoff between time spent manually curating assets and automating most of the workflow. We talked about what is visual storytelling in today's fragmented communication landscape, how marketers can manage their visual content on cloud-based platforms, how the end-to-end process looks like, key industry examples, AI and content personalization, common misconceptions about visual content platforms, how to measure success criteria of your visual content, the future for cloud-base