Iron Culture

For more than two decades Elite FTS has been a household name for powerlifting information, equipment, and a sense of community. The progenitor behind Elite FTS, Dave Tate, honoured us at Iron Culture by joining us to share his story, wisdom and experience. Tune in to learn about the history of Dave as an athlete, thinker, and entrepreneur. Also you’ll learn the history of Elite FTS, it’s future, and what paths weren’t traveled and why. Finally, we hear what lessons Dave’s learned from decades under the bar, not only for lifting itself but also how he’s applied it to business and life.   00:00 Introducing Dave 05:08 Demographics and the changing of the guard in the fitness industry 11:25 Dave’s journey 23:05 Joining Westside Barbell   34:49 EliteFTS as a content creator in the social media era 50:01 “Evidence-based”, being open-minded and continuing to learn 1:01:25 Dave’s powerlifting experience and the double-edged sword of the going all in mentality 1:19:19 EliteFTS in the business world 1:32:55 Playing th