Grow My Revenue Business Cast

Are you losing deals to no decision? In recent research, it is found that 40% to 60% of deals for the average salesperson are lost to no decision due to the client sticking with the status quo. In 2020 after going 100% virtual overnight, sales calls went from in person to Zoom. Matt Dixon, while working at a machine learning company, was able to study sales meetings from several companies to determine some of the biggest pressing problems salespeople are facing.  In this episode, Matt Dixon shares some insights from the research in his new Book, The Jolt Effect, to understand why salespeople often lose to the status quo. Matt and Ian discuss how to use these findings to better understand the seller and their fears or hesitance to implement change even if they believe in your products or services.  Join us in this conversation to learn the best approach to increase your sales performance and business growth. If you’re interested in grabbing your own copy of Matt Dixon’s new book, The Jolt Effect, cli