Business Jazz

This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 10th February 2013. The original show notes (beware of outdated information): Have you heard of this really powerful sales tool? Don't sell. At least, don't sell until the buyer is ready – until you have earned the right to sell. Getting to that point takes time. Too often, we jump straight in. Particularly when we are trying to sell ourselves. Instead of getting permission to talk about ourselves, we just do it. There are better ways. In this week's episode, Roger is joined by Jane Boyd again to talk about ways in which to introduce yourself to prospective clients in a way that won't bring down the shutters on you. They try to answer questions raised by Chris Brogan in a recent email newsletter, and give suggestions about how to introduce yourself gently to new people.