Business Jazz

This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 10th June 2013. The original show notes (beware of outdated information): Gary Vaynerchuk is a visionary social media expert and entrepreneur. He recently announced that he had tasked one of his staff to shadow him and produce social media content based on his comments. His thinking is that more content equals more exposure, and more exposure brings more business. In this week's episode of Business Jazz, we talk about some of the issues this raises. Specifically, we look at access and boundaries. Many businesses are wary of letting people in. They aren't comfortable lifting the veil. So how much access is good? We also look at the issue of setting boundaries for employees who are producing social media on behalf of a business. Trust and responsibility become big factors.