May The Best Brand Win

If you’re a communicator in 2016, it’s extremely likely that something your brand does or says will offend someone so get ready for it.  What do you do when you offend?  Well, it depends on a number of different factors.  In other words, just like your relationship status on Facebook, “it’s complicated.” This week, we’ll dive right into offensive communications and teach you what to do when it happens to you. Of course, we’ll also look at who’s winning and losing out there in the wonderful world of marketing and communications!