Eat It, Virginia!

Fat Rabbit bakery owner Ellyn Hopper transitioned from working for others in Richmond to becoming a full-time business owner near the beginning of the pandemic in 2020. "I had been doing wedding cakes along the side of working a full-time baking job for other companies," Hopper, who previously worked at Richmond spots like WPA Bakery and Stella's Market, said. "When the pandemic hit, I was less comfortable working in a huge kitchen setting. So I pulled back and I decided to invest a little bit more in Fat Rabbit, and it just seemed to work." In the early months of the pandemic, Hopper was baking out of her home kitchen and making cake deliveries all over town. "There were some days where I was making 10 to 15 deliveries daily, of different orders," she said about the early days of her business. "I just got into this weird little at-home rhythm where I'd wake up really early, bake like crazy, and then around 4 p.m. just head out and drive to people's houses and drop off." "I think the time was right. People we