Christopher Lochhead Follow Your Different

On this episode of Christopher Lochhead: Follow Your Different, our guests Lauren Dunford and Kevin Maney discuss how Category Designers work to create the future. On this topic, we also talk about how do you create a company that makes a difference and makes money at the same time. Lauren Dunford is the cofounder and CEO of an extraordinarily exciting new company called Guidewheel. They are a mission to empower all the world's factories to reach sustainable peak performance. Kevin Maney is a legendary bestselling author and award-winning columnist. He’s also the co-founder of Category Design Advisors, where he helps companies create and dominate new market categories. He is also one of the co-authors of Play Bigger, and one of the Godfathers of Category Design. If you care about building companies that changed the future, I think you're gonna love everything about this episode. Lauren Dunford and Kevin Maney on Category Design The conversation starts off with an explanation on how Lauren Dunford and Kevin