Pixels & Ink By Mindfire | Case Studies, Interviews, & Tactics For Multi-channel Marketing Automation, Direct Mail, & Faceboo

Remember. one thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take action NOW to ensure our companies, people, and clients continue to grow. I remember the last recession. We could have lost our business. But instead, it was a time of profound growth and learning. Thankfully by taking some needed steps – we grew during that period – and so did many of the clients using our technology. Recently, I dusted off my memories and made sure my team knew the steps we needed to implement today, so our clients were ready to weather any storm! Since cost-cutting won’t be enough, there are a few things I know for sure that Volume Mailers and PSPs need to think about right now: First, focusing on building closer “sticky” relationships with clients is vital. Your clients will cut their marketing budgets in 2023 – many already have – you may not even know. Protecting your direct mail jobs and revenue will be essential. Proving direc