Never Ever Give Up Hope

On the fast track to startup success, a car speeding through a crosswalk jeopardized everything she’d built in a split second. Constantly battling life-altering trauma, PTSD, a traumatic brain injury, and the cutthroat fashion industry, Just Bones Boardwear founder Jennifer Berk Weisman refused to let the accident define her and steal her identity. She had to do more than reinvent the boardshort. She had to reinvent herself. Jennifer Berk Weisman is the owner of Just Bones Boardwear, a swim apparel company featuring her patented adjustable waist design. She never set out to build a fashion empire. But Jennifer realized there was a void in the market for boys' boardshorts during a frustrating shopping excursion. A creative problem solver, she designed innovative boardshorts that offered the “perfect fit” for boys in-between sizes and didn’t fit traditional fixed-waist boardshorts. Soon after, the brand expanded to include swimwear for toddlers, men, and women. A standout in the swimwear industry, Just Bones