Knowledge@wharton
Making Customer Relationship Management Work
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:09:29
- More information
Informações:
Synopsis
Customer relationship management or CRM is the buzzword du jour in business circles. To hear some proponents talk about it all a company needs to do is buy and install a sophisticated CRM software package to maximize its returns from customers. Wharton faculty members point out however that making CRM work involves doing a lot more. See acast.com/privacy for privacy and opt-out information.