Knowledge@wharton
Forecasting in Conflicts: How to Predict What Your Opponent Will Do
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:05:10
- More information
Informações:
Synopsis
J. Scott Armstrong is a marketing professor at Wharton and author of the recent book Principles of Forecasting. In the article that follows he talks about role-playing as a tool for business and government leaders who face crucial decisions in situations ranging from military clashes to marketing challenges. See acast.com/privacy for privacy and opt-out information.