Knowledge@wharton

Dell Computer the no-fuss PC sales machine has set the standard for a successful direct-distribution company. But Dell is now reworking its bare-bones formula in an attempt to branch out from the PC market into more sophisticated and profitable computer systems. It’s a risky strategy in a tough economic climate but experts suggest it’s Dell’s only option if it wants to keep growing. See acast.com/privacy for privacy and opt-out information.