Knowledge@wharton
Curbing Clutter: Why Do We Hold On to Things We Never Use?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:11:57
- More information
Informações:
Synopsis
Products often become clutter when consumers save them for special occasions that never arrive. Wharton’s Jonah Berger explains why marketers may want to avoid making items seem too special or exclusive. See acast.com/privacy for privacy and opt-out information.