Conscious Chatter With Kestrel Jenkins

In episode 274, Kestrel welcomes Michelle Zhu, the CEO & cofounder of Huue, to the show. In an effort to replace toxic chemical dyes in apparel, Huue are developing biosynthetic dyes — their initial focus is to provide an alternative to synthetic indigo. “We are creating a biosynthetic solution that is a one-to-one drop-in replacement into the textile supply chain. We’re creating these bio-identicals that can minimize the footprint of production of these dyes and pigments, but without disrupting the supply chain process that is required to make the authentic look and feel of denim that everybody knows and loves.” -Michelle Zhu Are you familiar with biosynthetics? If so, do you understand what they are or how they operate? So often terms like this get thrown around in the *sustainability* space, without a lot of context or definitions. They are assumed to fall into the good box or the bad box, when yet again – there is a lot more information needed to understand the bigger picture. So, here’s the super bas