Think Business With Jon Dwoskin

While working in executive communications at a Fortune 500 company, Douglass Hatcher was asked to provide storytelling training. He was happy to do that, but…storytelling? His journey to business storytelling really began more as a skeptic’s venture. But over the last few years, skepticism has given way to evangelism and an uncertain journey has become a wonderful adventure. Douglass co-founded communicate4IMPACT (C4I) after a long career as a speechwriter to politicians and captains of industry. While he’s always believed in the power of words to drive change, it wasn’t until a few years ago that he began to see the power of storytelling to drive competitive advantage and brand differentiation, especially in business. It was during Douglass’s time at a Fortune 500 company that he began to see the role of storytelling in making products and services matter to the audiences you want to reach. He had an opportunity to train hundreds of employees as part of a global workforce in the art and science of business