Grow My Revenue Business Cast

A common mistake executives make after coming up with a new product or service offering is trying to hire a sales team before knowing exactly how or why your customer would buy the offering. How can you hire any sales team before understanding what moves the needle for your potential client? In this week’s episode, I share with you a formula to follow that allows you to understand your potential client’s problems and messaging as well as how to hire a team and develop processes for success.  Quotes:  “Instead of focusing on what it is that you're selling, which nobody cares about, you need to look at it through the lens of your customer.” “Make sure the executives first get those early adopters in there who understand what the underlying process is, how people are going to make decisions and whether or not the right messaging is correct.” Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academ