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Ep. 123: Using Content + Passion to Build Your Authority with Joe Pulizzi

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Synopsis

Today’s guest episode of USR features content marketing expert Joe Pulizzi!  Joe is the founder of The Content Marketing Institute, the leading organization in education and training for content marketing which also hosts the largest in person content marketing event in the world.     Joe is the winner of the 2014 Cauldwell Lifetime Achievement Award, and has just released his fourth book: Content Inc.  Recently his third book, Epic Content Marketing, was named one of the 5 must read business books of the year by Fortune Magazine.  If you ever see Joe in person he will almost definitely be wearing ORANGE.  However throughout this episode, you will learn he is so much more than just a man in color.   In Episode 123, you will learn… How delivering content to a specific niche of people can help increase your overall audience The three steps to create a content marketing/editorial mission statement you can feel proud of and actually stick to How to finally create ultimate freedom in your business   Ask yourse