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Synopsis

Today’s guest episode of USR features David Hoffeld!  David is the author of the acclaimed book The Science of Selling, a novel on the psychology behind everyday sales and customer interaction.  He is the CEO and chief sales trainer at Hoffeld Group, one of the nation’s top research-based sales and consulting firms.  He’s pioneered a revolutionary sales approach based on research in neuroscience, social psychology and behavioral economics that’s been proven to radically increase sales.      David is also a popular trainer whose entertaining presentation style weaves humor, stories, and science together in a way that engages his audience and provides them with proven strategies they can use immediately.  He has been bestowed numerous awards from Toastmasters International and is a member of the National Speakers Association, American Society of Training Directors and the Society of Personality and Social Psychology.   In this episode, you will learn: -the proven psychology behind generating sales (and David’s