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USR 208: Stay Motivated To Create Even When No One Is Engaging

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Synopsis

Okay.. let’s be honest for a moment. Sometimes you work so hard on a podcast episode, or a blog post, or a video…. And you get crickets in response.   What do you do next?   The good news is that you’re not the only person who’s ever experienced this. The reality check is that getting into the thought process of, “Should I even be doing this?” “Does anyone care?” “Should I quit?” isn’t necessary or helpful.   I know this isn’t the sexiest suggestion you can hear about successful entrepreneurship and content creation - but I urge you to look to the “influencers” and those who “made it” and realize that the Overnight Success Story is fifteen years in the making. Let that sink in for a minute. Now, let’s dive into today’s episode:   Key learning: Consumers WANT to know you looong before they pull out their credit card and buy from you. We’ll discuss how to figure out which content you should be creating.   Key action step: Learn my ‘month rule’ and measure your actions against that before you make a decision a