Lykken On Lending

The challenge today is no longer getting your message out. There are more channels than ever: Blogs, Twitter, Instagram - the list goes on. The real challenge for all of us is getting your message in—getting your hyper-distracted audiences to take time to engage with you. So what works?  During this segment, Founder and CEO of Mindset Digital, Dr. Debra Jasper, will discuss: why now, more than ever, you need to write and present with clarity and impact (think SOS -- short, organized and skimmable)the power of social selling in the financial arenahow to stand out from the crowd and amplify your professional—and personal—brandnot just what’s now but what’s next As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing a rate & market update, Alice Alvey of Indecomm Global Services providing a regulatory & legislative update as well as Paul Muolo of IMF News & Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry and