Lykken On Lending

Are you looking for ways to build overall customer loyalty and product penetration?  One of your most important and potentially neglected company assets is your current client database. Today's recorded interview with Brent Emler, VP of Sales at Velma.com, and Dan Sullivan, VP of Production at CAPED, discuss simple but innovative ways to leverage your current customer relationships to drive mortgage Volume regardless of market conditions. Big data is an overused and intimidating term. Leveraging data for sales volume doesn't have to be complicated. Join us today to hear how a small depository lender generated several dozen transactions using auto loan customer data and marketing automation.   As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing a rate & market update, Alice Alvey of Indecomm Global Services providing a regulatory & legislative update as well as Paul Muolo of IMF News & Sam Garcia of Mortgage Daily giving us a quick overview of the latest new