Franchise Today

Pete First has been with BrightStar care for nearly 4 years, beginning his journey there, as Vice President of Franchise Development for BrightStar Care.  During his tenure, Pete has grown that brand’s nationwide presence to 365 locations and has expanded the brand into new territories and markets. Today, as Chief Development Officer of BrightStar Holdings Group, Pete is responsible for recruiting new franchise owners to all three of their brands: BrightStar Care, BrightStar Senior Living®, and BrightStar® Care Homes™.