Great Women Of Business

Ruth Handler - “Disruption”



Originally a plastics company, Mattel changed their focus to toys when co-founder Ruth Handler sensed a growing need for toys after the post-war baby-boom. Years later, she would disrupt the toy market by launching a doll for kids in the form of an adult woman. It would be called: Barbie. Sponsors! Pitney Bowes - Go to and get a free 60 day trial of a Pitney Bowes C200. ModCloth - To get 15% off your purchase of $100 or more, go to and enter code WOMEN at checkout. LinkedIn - Go to and get $50 off your first job post. LightStream - Get an additional interest rate discount on top of LightStream’s already low rates at See for privacy information. Learn more about your ad choices. Visit