College Hoops Today With Jon Rothstein

Arkansas' Eric Musselman is getting creative with the ways in which he connects with his team. Why social media is important to have mastered. Discussing his influx of talent via transfer and incoming freshman. The two different plans involving Isaiah Joe. Playing a beefed up non-conference schedule. The power of brand when you're the only game in town. And discussing the importance of listening. Plus, could this be Gonzaga's best non-conference schedule in their school's history?