Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.    Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO?   Today, we’re talking to Rand Fishkin, founder of SparkToro and author of Lost and Founder. He is a powerhouse in the content marketing and SEO world.   Some of the highlights of the show include: Background, origination, and purpose of SparkToro Reaching/Researching Audiences: Slow, frustrating, and inaccurate process Companies spend money contracting agencies for a list of top customers, blogs, podcasts, and events Bones of Audience Intelligence: 1) Identify a