Next Level Nutrition Biz

147. Building a Big Brand with Tara McKenna from Zero Waste Collective

Informações:

Synopsis

In this episode, Stephanie is talking with her friend Tara McKenna, founder of the Zero Waste Collective, all about how she was able to grow her recognizable, international brand and community. Tara shares how her business started by sharing her own zero/low waste lifestyle journey on social media and how she was eventually able to leave her 9-5 job to grow her business. Tara also shares the journey of what it was like to grow to 400k+ followers on social media, her thoughts about social media metrics/numbers, and the journey that led her to writing her first book, Don’t Be Trashy. She also shares the avenues that her book has opened up for her and what’s next in store for her business. This is a must-listen to episode if you want a look behind the curtains of a successful business and brand!In today’s episode, you’ll learn: How Tara turned what she was sharing on social media into a profitable brand and business Tara’s thoughts on social media metrics/numbers and if they matter in growing a successful busin