Cues Podcast

“Learn and earn” has proven to be a great strategy for getting the attention of Gen Z, according to Bolun Li, CEO of the financial education app Zogo. In this episode, Li describes the incredible growth his company has seen from creating hundreds of bite-sized financial education modules, getting them out to Gen Z on an app for their phones, and then rewarding them with pineapple points that are redeemable for gift cards and donations to charity.According to Li, this “learn and earn” strategy has taken Zogo from launch to half a million users in just two years. In this latest episode of the CUES Podcast, Li describes the company’s growth and how credit unions can get Zogo in the works for their members He also gives some very practical advice about how to better understand Gen Z—and how to reach them.A member of Gen Z himself, Li suggests that working with parents to become their children’s first financial institution is a great way in. He also recommends becoming active on college campuses.The show also gets