Cues Podcast

The pandemic has accelerated trends that have long been underway, including consumer adoption of mobile services. That means that credit union leaders need to shift their thinking, possibly shifting their strategy for meeting and supporting digital demand.“In order for them to manage and go forward with their physical and digital relationships, they’re going to need to change,” Kevin Blair says in this episode of the CUES Podcast. “Nothing will be quite the same as it was before the pandemic.”In this show, Blair, president/CEO of CUES Supplier member NewGround, says that before the pandemic, surveys showed that 60% to 70% of consumers preferred coming to the branch to do their financial business. Now, a similar proportion says they prefer to interact with their financial services provider digitally. “What the pandemic did was accelerated it—it pushed the industry to the tipping point,” Blair emphasizes. (Learn more in the company's new whitepaper.Interestingly though, this doesn’t mean credit union membe