Think Business With Jon Dwoskin

Have an idea that you want to turn into a thriving company? Jon and CEO Michelle McBride of GoodSport Nutrition talk about the mind/body/spirit connection of building a company and connecting to your consumers with the same energy. Founder, Michelle McBride, developed GoodSport™ as a solution to a problem she perceived in the sports drink category – the lack of an all-natural sports drink that provided effective hydration that was also was delicious and refreshing. Michelle didn’t want her son to drink the sports drinks filled with artificial ingredients that were being offered to him at his baseball games. She tried the natural sports drinks, but they didn’t taste great and didn’t provide any level of hydration beyond that of plain water. She knew athletes of all levels were facing the same predicament. McBride started giving her son chocolate milk as a healthier alternative, and it sparked an idea. When she decided to create a sports drink from a natural source that would provide superior hydration, McBri