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Synopsis

Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn't be further from the truth. There is no opt-out button associated with social media. Chances are high that for the majority of brands, there is already a conversation happening in their honor, regardless if the brand chooses to join the conversation and contribute in a meaningful and relevant way. Social media is going to reveal the organization from the inside out long before it will transform the organization. Avoiding the social networks is not going to mitigate the risk. In reality it may actually do the exact opposite and increase the risk. In this episode Pam Moore, CEO and Founder Marketing Nutz, full service socisl media, branding, digital marketing agency and Forbes Top 10 Social Media Power Influencer digs into these details and offers specific recommendations for how you can