Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology. The goal is not to "do social media" but instead to be socially relevant. From a business perspective a goal is to build and implement a social business program that is sustainable and can help nurture relationships for both the short and long term. Obtaining buy-in from needed stakeholders is critical for success.  You must be able to clearly articulate where you are going and why so that you can  inspire key team members to join you on your journey. You must know your audience and what they need from you and be able to serve them up valuable content, conversation and helpful resources daily. Empower your employees to power your brand. Invest in them as human beings. Inspire them to live your brand promise and be a shining light of your brand for your customers and all who they come in contact with. Marketers must quit focus