Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities? It takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science. Just as building relationships with human beings one to one takes time, nurturing communities to earn the support and develop loyal tribes of brand evangelists takes even more time. Many marketing and business leaders wrongly assume they can simply hop on Facebook, LinkedIn or Twitter and have an instant community waiting on the edge of their seat to engage, contribute and become loyal brand evangelists. This couldn’t be further from the truth. We all know the foundation of technology, infrastructure and even the way we communication is changing underneath our feet almost by the minute. The only guarantee we have for tomorrow is change. Just as becoming a social business is a journey, not a destination, communities are much the same. Building communities requires tr