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Synopsis

Becoming a social business and integrating social media into the DNA of your business is not easy. You can't mark a day on your calendar and state "that is the day we will be a social business." You can't  just wake up and decide… “I am going to be a social business starting today.  I am going to do social, be social and kick some social butt.  My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.” Unfortunately  it's not that easy. Becoming a social business requires planning, goal setting, understanding of your customers, partners, relationships, the broader ecosystem, your brand, the market perception of your brand, internal culture, internal mindset, stakeholder buy-in and a million more details. Time to simplify and humanize!  We must simplify instead of complicate the steps that will move us toward our goal. We can start small. We can simplify vs over complicate. The heartbeat of social media is people. It's people who write and send t