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041: Mobile Marketing: 15 Steps Build Mobile Marketing Strategy and Plan

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Synopsis

Marketers can not ignore the importance of connecting with the modern, connected and social savvy customer. Mobile marketing must be prioritized in marketing strategies and plans from the start. Did you know that the average American spends at minimum 2 hours a day on their mobile device. This adds up to 57,293 over a life time. Mobile internet users have grown from 500 million in 2010 to a forecasted 3.5 billion by 2015! You can't just throw the words "get mobile" onto a marketing plan and expect real business results. Developing a mobile marketing strategy and plan that delivers results requires proper planning, understanding of technology, created amazing user experiences, integration of social media, content and conversion funnels that drives desired action, proper reporting and measurement and much more. The modern consumer of today is mobile, social, savvy and smart. Your online and mobile platforms must be able to serve them what they need and want from you how and when they need it. Take a listen to t