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054: LinkedIn in a Nutshell - 10 Business Benefits of Using LinkedIn

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Synopsis

If you think LinkedIn is only for looking for a job you are missing out on benefits that could be increasing brand awareness, generating leads and increasing sales.  Did you know that there are executives using LinkedIn from all 500 of the Fortune 500 organizations? Or that LinkedIn is the world’s largest professional network online with more than 313 million members in over 200 countries and territories? Although they started with only 4,500 members in 2003, professionals are now signing up to join at a rate of more than 2 new members per second. LinkedIn can provide many benefits for brands, marketers and business leaders both personally and professionally. From establishing authority, building trust, igniting your personal brand, increasing corporate brand awareness and community building to nurturing relationships, generating leads and increasing sales LinkedIn can provide tremendous value for those who learn to embrace and maximize the potential. LinkedIn is a platform that myself and our agency spends t