'the Knowledge' - A Levitt Group Podcast

Episode 9 Show Notes:   Peter Domican talks to Roland Smart from Oracle about his book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage published by Wiley.   Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.   Written by a premier practitioner of modern marketing, this book will provide you with:   Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignmen