Secret Sauce - The Restaurant Marketing Podcast

We look at the forces that are impacting owners of single location restaurants and small chains. The factors we discuss are the companies operating in the industry, the evolution of the internet and changing consumer tastes. The trends that we are seeing as increasing in importance for 2016 are: Story driven Restaurants Niche targeting - some restaurants do a great job of targettinangiche   Divergence between low cost / profit restaurants and high profit restaurants No bookings Smarter marketing Menu engineering The rise of the celebrity chef Have a listen and see if you are being affected by these trends and how you can better respond to these trends and have a (more) profitable year in 2016 than in 2015.