Secret Sauce - The Restaurant Marketing Podcast

We talk about using Prisma, a new and exciting app available on Android and Chrome to help you create very sharable content for solution media. Building a free CRM System What is a CRM system,  what is CRM - a process for building information about your customers and leads, and your relationships with the customer The goals of your CRM system should be:. Improve marketing effectiveness -  decrease the cost to acquire a customer and increase long term customer value.  eg fish and chip shop. Increased personalized service or one to one service: Identify people for face to face interactions. Responsive to customer’s needs: Customers’ situations and needs can be understood by the firms focusing on customer needs and requirements.[ Customer segmentation:    Improve customization of marketing:  Multichannel integration: Integrating across multiple marketing channels. Time saving: Point and shoot marketing. Improve customer knowledge: Feedback about the food, experience and value. Your new CRM System needs to be v