Secret Sauce - The Restaurant Marketing Podcast

We look at Living Social being bought by Groupon.  This is a good thing because there is now 1 less daily deals company.  For a lot of Restaurants, daily deals are a very dangerous process, and often a symptom  We talk about an $8.38 marketing campaign that filled a cafe in Western Australia with customers buying their highest margin item.  We go through the process so you can run the exact same campaign! We talk about the formula for making a Restaurant Profitable.  This is a very simple formula and used in lots of different types of business, but we will go through what it looks like for your Restaurant. Leads x Conversion Rate = Customers Customers x Average number of Transaction x Average Sale Amount = Revenue. Revenue x Profit Margin = Profit We discuss all of the ways that you can effect each of these numbers. This is a great discussion about how some of our customers are making a really big difference in the profitability of their Restaurant.