Secret Sauce - The Restaurant Marketing Podcast

We now have customers in Singapore and the Czech Republic!  Hooray. The times, they are a changing.  Customers are changing, tastes are changing, dining experiences are changing, competition is changing and the players in the industry are changing. I was surprised to see the number of people who are still advertising in the Yellow Pages.  The budgets that people are spending is amazing, when you think of the returns that you would get if you were spending that money online.  We discuss the 7 best uses for the Yellow Pages in 2017. The online startup space has innovation built in, but the imperative to innovative is a lot more insidious.  The lack of pressure to innovate means that Restaurants often slowly decline in their Restaurant as customers needs change. The rise of Delivery services, pre prepared food, Booking aggregators are all changing the restaurant business.  What kind of person is better at innovation and how can you use that to help your team innovate. What kind of activities can help you with in