Secret Sauce - The Restaurant Marketing Podcast

The talk to Ivan Brewer from Restaurantology.   We talk about a Restaurant using a Qandoo website and the issues that poor SEO and not having a marketing strategy is really hurting 1 Restaurant and Sydney and another that is taking over $100,000 a year in online orders and how they are saving $13,000 a year by not paying commission on their online orders.  We talk about how much you should be paying for online Facebook campaign budgets for your Restaurant. It is a sad fact that 50% of restaurants fail within 4 years and only make 2% in profit. The biggest Restaurant profitability mistakes that people make when running a restaurant?  People fall in love with their food and their restaurant without understanding the profit and loss, or even having a plan of how to be profitable. Not understanding key fixed costs.  11.6% of net costs are rent. Venues are often too big.  Large venues have 60% of revenue in 2 days of the week.   High Rent as a % of revenue may not correlate to high foot traffic.  If it was high